As domestic travel returns to New Zealand, winery Invivo is hoping to entice wine lovers by harnessing the power of experience and launching a winery tour and air travel experience. With micro-tripping and localism rising in popularity, the move aims to boost domestic adventures.

Net-A-Porter and semi-private jet provider Aero have collaborated to create a holistic experience for fashionable HNWIs, offering transport to Milan Fashion Week. The collaboration showcases joint service offerings and also taps into the growing popularity of luxury hybrid travel experiences.

Are experiences really superior to possessions in the pursuit of happiness? Canvas8 spoke to Dr. Evan Weingarten, a marketing professor at Arizona State University, to understand how people derive joy from both experiences and material items – and what this means for brands’ marketing strategies.

How are brands rethinking travel experiences for 2022? Why are train journeys on the rise? What are local communities doing to combat over-tourism? In this part of the 2022 Expert Outlook, we speak to three experts about how people will choose to spend their leisure time post-pandemic.