Many people have looked to snacks and food for comfort amid the pandemic, with a real interest in nostalgic treats from childhood. McVitie’s Jaffa Cakes has reaped the benefits, launching a campaign for Jaffa Jonuts that tapped into a desire for playful, reminiscent, and tasty snacks.

Branded merchandise was once solely found at business conventions and in the wardrobes of fervent fans, but it’s enjoying a renaissance as Gen Yers and Zers seek new ways of expressing their identity. What does this resurgence reveal of the shifting nature of consumer-brand relationships?

It’s well-established that coffee culture varies from country to country, but prominent contrasts are also emerging between different generations. What do Gen Zers crave from their cup of joe? And how can coffee brands create innovative products that cater to their expectations?

During the pandemic, people are turning to food for comfort and stress relief. We’re seeing a return to nostalgic favorites and also food as a medium for experience and discovery. So what does that mean for flavor?