With people searching for different spaces to engage online, alternatives to Big Tech platforms are cropping up. Rumble found favor with its pro-creator stance – but positioning yourself as the underdog is not without its challenges. How can platforms manage polarized conversation?

In partnership with streamed ad start-up Atmosphere, TikTok is courting people off-app. An effort to ease wait-time boredom and boost OOH engagement, it's offering bite-sized in-venue entertainment and leveraging public spaces as people adapt to living with COVID-19 without lockdowns.

Though the Grammys celebrate the best in music, for a real understanding of who’s on the rise in the industry, TikTok may be a better barometer. Why is the platform so integral to Gen Z’s musical exploration? And how is TikTok changing the way they listen to and show love for their idols?

With the short video format growing more popular than ever, TikTok has partnered with Amazon’s Fire TV to expand the platform to TV screens. The move could allow TikTok to reach a wider audience, including families, and diversify the formats and expectations of the social platform.