Despite fluctuating and uncertain global economic trends, HNWIs are splashing out on classic cars like Ferraris as sales grow all across the world. With stock and crypto markets fluctuating, HNWIs are instead investing in hard assets like classic cars for security and as a status symbol.

People in China have been slow to embrace second-hand luxury goods due to concerns regarding the authenticity of the product. In order to tackle this issue, luxury brands are investing in blockchain technology to maximise transparency and product traceability.

Climate concerns are reshaping the ways that brands operate across sectors. In the auto industry, this has manifested in the adoption of hybrid and electric drivetrains – but how else can manufacturers tap into eco sentiments? And how are luxury brands making green machines more appealing?

Ford has unveiled an all-electric concept model of their 1978 F-100 pickup truck. While it’s a one-off showpiece, the electric engine inside is publicly available, allowing people to convert their old gas guzzlers into modern and sustainable vehicles. Is the F-100 a window into the future of EVs?