In the wake of the Black Lives Matter movement being reignited by the death of George Floyd, brands are taking to social media to express solidarity and support. But as people expect increased transparency and accountability from companies, they are being asked to ‘pull up or shut up’.

With many African American women unsatisfied with their trip to the hair salon, Natanya Montgomery has launched Naza Beauty, a salon and community that’s focused on nailing the experience for women with afro-textured hair and building the perfect personalized service in the process.

Inspired by Senegal, made in New York – Ami Colé is a beauty brand that’s more than skin-deep. Created by ethnic minority women for ethnic minority women, the label creates cruelty-free complexion-caring formulas for an often-overlooked demographic, all while celebrating melanin-rich skin.

Google Shopping has released a feature that puts Black-owned brands and products front and centre, helping consumers to find and support them. More than just a functional add-on, the feature is a vibrant, clickable artwork, with the aim of engaging people through a visual celebration.