Cause-based marketing sees brands launching campaigns and posting on Instagram to show their support for social issues. Yet while they may mean well, such efforts are routinely criticised, especially by discerning Gen Zers. So, how can brands demonstrate their commitment to a good cause?

As people embrace innovations in technology and virtual interaction, they’re also becoming increasingly wary of its pitfalls, such as the potential for exposure to online abuse. To address this, Twitch has rolled out a tool that spots banned users and prevents them from joining channels.

With COVID-19 creating concerns around using public transport, people are taking comfort in the safety offered by their cars. Offering a reliable way not just to travel, but also to socialize, relax, explore, and take part in fun activities, the car’s role in everyday life is changing.

Brewdog has launched a campaign to alert Brazilian drivers of the risks of drink driving through GPS software. People want brands to be responsible – especially when it comes to problems they contribute to – and demonstrate an interest in their quality of life.