How is skincare helping people destress? What’s driving the mass shift towards clean and ethical beauty? How is the industry attempting to decolonise its practices? In this part of the 2022 Expert Outlook, we speak to three experts about how people are seeking new meaning in beauty rituals.

With social media cluttered with beauty tips, credibility is a high priority. Cutting through this noise is Neutrogena – its SkinU campaign aims to quash skincare myths. As people become more critical of online influencers, the brand aims to tackle this with short-form educational videos.

American dermatologist Dr. Muneeb Shah has built a cult following on TikTok with his entertaining yet educational videos on all things skincare. His bite-sized tips and product recommendations help to combat digital misinformation by broadening access to trustworthy professional guidance.

A study has revealed that a lack of in-store testers is driving a secondhand beauty marketplace boom in Japan. Seeing is believing for Japanese beauty buffs. They don't just want quality and innovation in cosmetics, they also want to be assured through user testing.