As the economic fallout of COVID-19 is exacerbated by credit cuts and climbing energy bills, 3 million households are struggling to afford essentials. With governments failing to step in with tangible solutions, rather than aim at aspiration, people want brands to support lower-income households.

With the need for drastic climate action more apparent than ever, people’s lifestyles choices are coming under intense scrutiny. Is it possible to live in comfort and luxury in a way that minimises harm to the planet? Proponents of ‘hedonistic sustainability’ believe it can be done.

As people approach the holidays, they’re feeling conflicted, with a desire to both save and spend more as the world opens up. Canvas8 polled 1,100 Britons and spoke to nine people to find out how they’re feeling about their finances in the lead-up to the 2021 festive season.

The ‘grey’ market is tempting people with luxury wares at marked-down prices through legal industry exploits, effectively increasing accessibility and decreasing the aspirational brand value. People are turning to luxury goods for indulgence post-pandemic, and savings are welcomed.