Following in the footsteps of bitcoin, NFTs have gained a place in mainstream consciousness. Axie Infinity is a play-to-earn game that gives people an opportunity to create and cultivate in-game characters and collectibles, which they can sell on cryptocurrency exchanges and use to earn a living.

The Sandbox’s partnership with Snoop Dogg has introduced a previously detached community to the blockchain, NFTs, and the metaverse. With emerging metaverses competing for users as interest grows, how important will established celebrities, brands, and intellectual property be?

Within the gaming industry, innovation is often discussed in the context of new hardware, with players and critics tending to focus on the aesthetic advances afforded by new graphics cards and virtual reality. But how might the introduction of blockchain tech reshape the sector as a whole?

Louis Vuitton is bringing the history of the fashion house to life with a game combining NFT art with the brand’s heritage. As digital mediums grow in commercial significance, traditional brands are looking for ways to keep their narratives connecting with a younger, digitally savvy audience.