Signal14 Dec 2021
Big corps see dwindling trust from under-30 Chileans

Gen Yers and Zers in Chile are becoming increasingly wary of big corporations, which is in stark contrast with their self-proclaimed liberal and pro-market values. What may be bad news for many brands may also bring new paths to build trust more authentically with Chilean Gen Yers and Zers.

Big corps see dwindling trust from under-30 Chileans