The female body has historically been associated with stigma and shame, conditioning women to avoid talking openly about their gynecological health. But digital tools don’t harbor judgement, and as these get more advanced, more women are choosing to consult Google over gynecologists.

An appetite for tools that enhance female sexual pleasure and wellness has grown alongside a boom in audio content such as podcasts. Sexual wellness and erotic storytelling app Emjoy has attracted women seeking to practise self-care – and self-love – through thoughtfully produced audio content.

Gen Z women in the Middle East face a unique set of social and cultural challenges as they transition from adolescence to young adulthood. Yet as digital natives, they’re exposed to the same influences and issues as their peers elsewhere. So, how can global brands connect with this audience?

Digital streaming service Anghami has been dubbed the Spotify of the Middle East, boasting over 53 million users. But given that content piracy is rife in the region – costing its entertainment industry an estimated $500 million per year – how is the platform convincing people to pay for music?