As people take an interest in the corporate composition of their favourite brands, they're expecting them to step up and lead on ethical standards. Research finds that UK consumers are influenced by data on the gender pay gap, opting out from brands that fall short.

As Americans become more socially and politically engaged, they want to support brands that share their values. Progressive Shopper clues online shoppers into a brand’s political affiliations, offering liberal Americans a chance to put their money where their mouth is.

Women often shy away from highlighting their achievements and value at work. But considering they’re positively impacted by another woman’s success, how can brands, platforms, and an inclusive approach help women get comfortable sharing their success and inspire them to claim their worth?

With schools shut in Germany, mothers are bearing the burden of childcare on top of their careers more than fathers, a study finds. As the pandemic amplifies the gender pay gap, parents are seeking assistance to ease stress levels and effectively manage their home and work lives.