Signal30 Nov 2021
Broadway uses nostalgia to lure back theatregoers

New York subways have teamed up with some of Broadway’s best-known shows to tempt people back to theatres in a nostalgia-themed campaign. With many uncertain about returning to busy indoor spaces, a trip back to the familiar is likely to chime well with people's need for care and comfort.

Broadway uses nostalgia to lure back theatregoers