General Mills has launched a virtual shopping event to mimic the traditional tailgating experience, called homegate. The homegate experience is set to meet the needs of Americans who want to celebrate the return of football from the comfort and safety of their own home.

As drinking at home becomes part of the new normal, people want a killer selection of brands direct to their doorstep. Drizly’s independent alcohol retailer marketplace delivers within an hour, encouraging Americans to try off-the-beaten-track brands, and even spend more on their choices.

Despite the vaccine rollout and easing of restrictions, a majority of Americans are planning on having a virtual 2021 Thanksgiving. A survey shows how COVID-19-related uncertainty and increasing familiarity with online interfaces is giving the traditional festival a lasting digital identity.

The inability to participate in IRL celebrations and ceremonies during the pandemic has significantly impacted people’s sense of community as well as their psychological wellbeing. Canvas8 spoke to anthropologist Maribel Alvarez about the new rituals that formed in response to the crisis.