Despite steps being taken to destigmatize periods, people still often experience embarrassment when they menstruate. Midol has launched a campaign to shed a light on the toxic culture of period apologies. Its goal is to boost self-confidence and further the period positivity movement.

California is hoping to create a ripple effect across the US on menstrual equity – schools and colleges will be required to give out free period products from 2022. With period poverty impacting education, people want menstrual care brands to empower and support the leaders of tomorrow.

Rather than dreading the monthly bleed, a growing number of women are learning to work with their menstrual cycles, transforming their lives in the process. How could increased knowledge about the infradian rhythm and better health tech give women greater power over their bodies?

As the green wave in shopping continues, people are reevaluating their everyday basics and looking to make eco-minded switches. This includes menstrual products, with the brand Daye offering ethical alternatives that prioritise transparency and sustainability for people who menstruate.