With Hi_GuyZ!, Yoox is looking to create a playful e-commerce experience that’s attractive to digitally minded Gen Zers. By winning over this younger cohort, the brand is hoping to cultivate long-term loyalty so young consumers will continue to shop with the company’s portfolio as they age.

How are Gen Zers cultivating their digital identities outside of mainstream social channels? In what ways do their discussions about mental health differ from past cohorts? How are they disrupting traditional modes of investing? And why is nostalgic content so popular with younger audiences?

A growing number of Japanese Gen Zers are guided by their image on social media when choosing what to wear. While social media fatigue is spreading in the West, young people in Japan show no signs of this disenchantment, making platforms an attractive asset to brands.

With record-breaking losses and store closures around the world, American heritage brand Gap hasn't been doing well. But its fall 2021 campaign signals a shift in direction and hope for recovery as it targets new and younger audiences by tapping into their love of all things nostalgic.