How are Gen Zers cultivating their digital identities outside of mainstream social channels? In what ways do their discussions about mental health differ from past cohorts? How are they disrupting traditional modes of investing? And why is nostalgic content so popular with younger audiences?
Tiring of Big Tech, Gen Zers are seeking out alternative platforms. Members of Gen Z Mafia are building the tech world they want to see from the ground up. Since its launch, users include college and high school students, founders, and young employees at tech companies and start-ups.
Olivia Rodrigo and her deeply personal music have become a talisman of authentic storytelling for Gen Zers. The ubiquity of her music on social platforms points to a digital-first, proudly vulnerable type of confessional teen angst, signaling how Gen Zers create cultural moments.
RC Cola has released an offbeat television ad in the Philippines that has gone viral online. Appealing to Gen Z's love of the absurd, the lesser-known soft drink brand's avant-garde video has shocked and divided viewers in the Philippines and around the world.
Gen Zers in Brazil are inheriting a complex cultural, political, and economic landscape where the Amazon and vast wealth disparities put a unique spin on the challenges posed by climate change and COVID-19. So, how can brands build trust and help Zers create a reality they can believe in?