Signal9 Nov 2021
H&M goes eco-digital with vegan in-game fashion show

In a bid to offset its environmental impact, H&M is introducing a PETA-approved, 100% vegan line of clothing – debuting the collection in a virtual fashion show in Animal Crossing. Critics remain skeptical about the legitimacy of efforts by fast fashion brands to become sustainable.

H&M goes eco-digital with vegan in-game fashion show