The absence of IRL shopping moments, paired with Gen Zers’ propensity for virtual interaction, has seen a boom in elevated online shopping experiences. Reworking QVC for the TikTok generation, live-stream shopping events are combining entertainment, community, and authenticity for meaningful purchase moments. Beyond this, digital worlds are helping to create immersive online shopping experiences – welcoming fans into unique brand environments.

The pandemic saw many people pivot to shopping for groceries online – whether for convenience, hygiene, or personal safety. As in-store shopping becomes normalised for Britons again, online-only retailer Ocado is still winning fans and it’s continuing to innovate to drive consumer loyalty.

While buying a replacement is the first thing that comes to mind when getting rid of old furniture, people are instead buying product parts to bring a refreshed look to their items. IKEA products have become a staple for this movement and are helping to tackle the problem of 'fast furniture'.

In celebration of its tenth anniversary, Ikea is offering loyal customers the chance to win a package designed to remind them of their favouite store. Since shopping moved online, this special delivery harkens back to the in-store experience and gives Ikea an opportunity to bond with customers.