Hyaluronic acid edibles are making waves in C-beauty, joining the likes of other cosmetic treats – from placenta to collagen to plant-fermented essences. With rising pressures at work, young Chinese consumers are resorting to snackable beauty treats as a shortcut to keeping tabs on skin health.

Young Black women are looking for more variety in their hair and hair care treatments, and that's especially true when it comes to wigs. Having identified a gap in the market for a fuss-free service that enables easy experimentation, Waeve is disrupting the wig-purchasing journey at every stage.

Beauty fans are searching for ingredients that solve specific problems with a more holistic approach. As wellness becomes central to beauty, Cultured Biomecare is tapping the interests of ingredients-focused buyers who want to nurture their skin through natural forms of care.

Tapping into the notion of 'beauty from within' is Beauty Kitchen which has launched Vitamin Kitchen – a vegan vitamin gummies brand. With Gen Yers taking more of an interest in edible beauty, Vitamin Kitchen shows how brands can use beauty supplements to optimise a core skincare range.