As the beauty and wellness industries fuse together, Bobbi Brown’s ‘beauty from the inside out’ philosophy is powering the emerging beauty supplement market. The brand’s Evolution_18 collection gives people the chance to make better choices for their health through their beauty regime.

Hyaluronic acid edibles are making waves in C-beauty, joining the likes of other cosmetic treats – from placenta to collagen to plant-fermented essences. With rising pressures at work, young Chinese consumers are resorting to snackable beauty treats as a shortcut to keeping tabs on skin health.

Whether it's an oatmeal face mask or orange-infused moisturiser, skincare often smells and looks so irresistible you’d think it's edible. So it’s not so farfetched that China’s skincare fans are indulging in edible beauty snacks, hoping to transform themselves from within.

With human touch in short supply during lockdown, we explore the ways people are seeking to replace these tactile experiences. What is the effect of ASMR on people’s sensory cravings, and what impact is the skincare market having on filling this hunger for connection and self-care?