Gen Zers are thought of as progressive but a report has found surprising results: half of young men believe feminism has ‘gone too far and makes it harder for men to succeed’. Despite the feminist movement making inroads on women’s rights, more needs to be done to include men in the conversation.

A campaign from Police Scotland tackles the everyday misogyny men perpetuate and its contribution to the epidemic of sexual violence towards women in the UK. The ad comes at a time when trust in the police is being eroded, amid an absence of perpetrator-centric narratives.

Due to the new reality of WFH during a pandemic and a growing desire for deeper connections with their kids, Gen Xers are redefining the concept of fatherhood. But while they’re pushing for change, representations remain outdated. So, how do Gen X men relate to traditional family structures?

A changing cultural climate is seeing both men and women shun toxic masculinity and demand new narratives around ‘being a man’. How are brands attempting to break down gender norms and stereotypes, and why is it so important to have diverse representations of manhood in advertising?