TikTok may be best known for its viral challenges and surreal skits, but the social media app is evolving into much more than a platform for comedy. How are Gen Zers using this digital channel to educate and inspire their peers? And how are their online communities impacting their offline lives?

TikTok’s challenges and tutorials have become an integral part of digital life for Gen Zers, inspiring many of them to recreate intricate dance routines in their bedrooms or out in public spaces. But why is this form of expression so popular on the platform? And how can brands get involved?

The guilt associated with ‘unhealthy’ foods like chocolate and candy is no fun, but as the selection of ‘healthy’ junk food grows, there’s plenty to suggest you can have your cake and eat it too. Behave’s low-sugar gummy bears have launched to satisfy sweet-toothed yet health-conscious Americans.

Snapchat and Twitter have reported record revenue and user growth – attributing it to AR and world events, respectively. Despite different reasons for the growth, what’s at the heart is the pandemic and the multitude of human needs that social media catered for whilst people sheltered in place.