Non-fungible tokens offer a way for people to digitally own everything from a tweet to a GIF of an NBA play via blockchain technology. How might they forge meaningful connections between fans and their idols? And how can brands sustain engagement with the tech beyond the initial hype?

Pension pots don’t always provide people with the financial cushion they need so Boomers are taking the health of their retirement finances into their own hands. River Financial’s professional, secure, and easy-to-use service is helping over-55s get into cryptocurrency trading.

In an unexpected turn, Visa has entered the cryptocurrency scene by purchasing a CryptoPunk NFT worth $150,000. With over $1 billion payments having been made through cryptocurrency, the brand is keen to make itself a reliable and trustworthy financial brand in the NFT space.

NFTs have gained a place in mainstream consciousness. But NFT brand CryptoPunks’ partnership with a Hollywood talent agency shows that they could be set to hit broader entertainment spaces. CryptoPunks ' debut could make space for brands to tap interest in this growing space.