People across the UK have leveraged various digital tools in lockdown to create elevated online shopping experiences, yielding opportunities for brands as the country reopens post-pandemic. Canvas8 polled 1,100 Britons and spoke to eight individuals to explore this topic in depth.

According to experts, the future lies in the metaverse. This brings a fresh opportunity for brands that are looking to engage with their audience in new ways. With people able to create and self-express in the digital world, the metaverse's popularity is growing.

From mobile games to virtual fashion shows, luxury fashion brands have been courting the world of virtual, immersive games for quite some time. But Balenciaga has taken a significant step forward, becoming the first luxury brand to strike a partnership with Epic Games’ Fortnite.

As the reality of the metaverse comes nearer, companies are attempting to create a way into that world. Facebook is well placed to create an accessible entry point to the next level of the internet and Horizon is its attempt to offer an immersive VR world for socializing, home working, and beyond.