Social distancing rules have meant cinemas have been closed for much of 2020, and the further delay of the latest James Bond film has proved the final straw. Theater chain Cineworld is closing hundreds of cinemas in the UK and the US, as people shift their movie-watching habits online.

Secret Cinema has teamed up with Häagen-Dazs and Goodwood to create a drive-in cinema experience fit for the social distancing era. With people cautious of cost and safety, the right brand partnerships could be a key way to reassure people in this evolution of the experience economy.

Squeezed budgets and streaming services may have seemed like significant threats to Australian cinemas, but 2018 was the second most profitable year on record at the box office. How are theatres across the country elevating the experiences they offer to draw people out of their homes?

Netflix and Amazon Prime may serve up countless films and shows on demand, but many Britons still choose to get off the sofa and go to the cinema, with indie and boutique venues account for a rising share of the UK box office. Why are people choosing them over home viewing and multiplexes?