As sustainability becomes an increasingly important factor in decision-making for many shoppers, more brands are leaning into buzzwords like ‘green’ and ‘compostable’. But the definitions of these terms remain cloudy, meaning many people are falling prey to greenwashing.

Gen Zers are often described as the eco-conscious generation, but despite growing pushback against fast fashion brands, ecommerce giant, Asos, has remained resilient over the last year, bringing affordable fashion to a large proportion of young consumers.

The pandemic shone a light on the effects of climate change, especially for those who were sceptical. People are changing their habits and putting pressure on policymakers and brands to do so, too. Canvas8 spoke to nine Britons to learn how COVID-19 has impacted their views on climate change.

As more people get vaccinated, the potential for going back to 'normal' gets more real. In preparation for reentering the outside world, teens are eager to socialize and they're planning to spend their cash on clothes and accessories, bringing teen spending up from a two-decade low.