After a decline, union membership is on the rise in the US, with young people leading the charge. Professional organizers and labor activists have discovered TikTok as a rich platform for spreading the word and engaging with segments of the workforce who don’t always connect with union politics.

The changing nature of work, combined with precarity caused by COVID-19, is igniting an interest in a neglected model of worker-led leadership: unionization. Secretly Group Union is blazing a trail by championing the rights of the collective to safeguard jobs in the creative industries.

The COVID-19 crisis has laid bare the precarious nature of gig-based work, especially for Gen Zers and Yers. With young people facing dim career prospects amid an economic downturn, how can businesses within the gig economy evolve to acknowledge their reconfigured needs and values?

For many Americans, the pandemic has provoked a great reassessment of their work life with polls showing that under-40 workers are considering shifts in their careers the most. As they head out in search of new workplace opportunities, employers must look for ways to keep talent.