While masks are no longer mandatory for double-vaccinated Americans, many are still planning on using face coverings in crowded public spaces. As people come to recognize the long-term public health benefits of personal protection, collectivist health sentiments may stay in American culture.

Despite a strong summer for domestic air travel for the US, confidence is beginning to decline as the cases of the Delta variant rise in the country. The prospect of postponing or canceling vacation plans is looking more likely for many Americans, signaling more upset for the travel industry.

The novel coronavirus that began sweeping the globe in early 2020 has made it difficult – and sometimes impossible – to engage in time-honored holiday traditions with loved ones. With no return to normal in sight, how will Americans adapt their celebratory habits for the short- and long-term?

COVID-19 has led to an uplift in e-commerce, and customers are planning to keep much of their shopping online way beyond the pandemic’s end. Canvas8 spoke to brand expert Mark Pilkington, author of Retail Recovery, about the role bricks and mortar stores will play for consumers in the future.