Signal6 Sep 2021
Vans cosies up to Gen Alphas and Zers on Roblox

With the launch of Vans World on Roblox, Vans joins other brands betting on the metaverse. Tapping into Gen Alphas and Zers' preference for virtual self-expression, the activation signals a shift in brands’ metaverse strategy, prioritising the long game of community-building over fleeting PR stunts.

Vans cosies up to Gen Alphas and Zers on Roblox