Off-White has reopened its Paris store, designed to refresh how luxury brick-and-mortar retail operates. Featuring a courtyard for social gatherings, the brand’s store taps into multipurpose design with the aim of being not just a luxury store but also a social hub.

Informed by research into Gen Z's shopping preferences, MAC Cosmetics has opened a 'new retail' concept store in Shanghai. As bricks-and-mortar brands find a place among e-tail, people have come to expect the convenience and personalisation that phygital spaces can offer.

As more Britons bypass the high street for their shopping needs, brick-and-mortar retailers are having to raise their game to survive in an increasingly digital landscape. By introducing a host of technologies to physical stores, Farfetch is making the offline experience feel more like e-commerce.

The widespread disruption caused by COVID-19 has forced brands in the luxury sector to rapidly rethink how they connect with customers. With high-end shoppers unable to peruse stores and attend exclusive events, how are labels adapting to stay relevant and ensure long-term loyalty?