As the UK becomes increasingly cashless, parents are navigating how to teach their kids about financial literacy and smart spending in the digital age. Enter gohenry, an app that lets parents and children work together to track purchases, set saving goals, and empower kids to manage their money.

Generosity hasn’t just peaked among adults during lockdown; kids are donating to charities in higher amounts than before, too. Gen Alphas and young Zers are thinking about finances from a young age, which could lead to a more considered approach to money management going forward.

COVID-19 has impacted every aspect of people’s lives and a looming recession means the worst may yet be in store. Having grown up in the wake of the 2008 crash, Gen Zers are already alert to financial precarity, but how will coming of age during a pandemic shape their relationship with money?

Sesame Street has stepped into Brazilian families’ lives to help teach kids about financial literacy. As kids form money habits early on, the program helps parents and educators create positive financial habits from a young age, meeting the demand for brands to take greater social responsibility.