The pandemic has exposed how the visually-impaired community is being failed by poor web and app design. This report examines the implications of the growing ‘senior surfer’ cohort and opportunities for brands to increase revenue and build a stronger society through user-centric design.

Research has revealed the extent of the digital divide between rich and poor households in the US. While the pandemic triggered an unprecedented digital surge, it’s important that brands remain conscious of the accessibility issues rendered by rapid digitization.

COVID-19 has made in-store shopping a challenge for everyone, but especially those who face hurdles when navigating stores. Neatebox’s free app creates an inclusive and stress-free experience whereby users book assistance in advance and receive personalised in-store service.

Narratives around diversity and inclusion in the advertising landscape have largely focused on race, ethnicity, and gender. Influencer agency Purple Goat is adding people with disabilities to the conversation with an aim to erase tokenism and push for more accurate representation.