To keep up with evolving dating behaviors and changing relationship norms, social media platforms and dating apps are competing for users’ hearts with features that bring people together or strategically keep them apart to elevate the experience of real-life presence.

Lockdown forced many couples in the UK to spend almost all of their time together, causing some to get closer while others barely constrained their tensions. As WFH life looks set to continue in 2021, how can brands help them resolve problems and restore a sense of spontaneity and intimacy?

Online dating has amped up in the pandemic, but the standard yes-or-no swiping of most dating apps is somewhat lacking in spontaneity and fun. Feels is looking to shake up the monotony of dating apps by adding more dynamic content and giving people more decisions.

Whether on the search for a hook-up or something longer-lasting, digital dating platforms have become the first port of call for many singletons. Canvas8 spoke to three experts to learn more about the modern romance landscape and to find out whether apps have killed the long-term relationship.