Aldi’s entrance into China leads with localised flair
Interested in Canvas8?Try us on a trial basis
Signal
Aug 5, 2021
Aldi’s entrance into China leads with localised flair

Recognising that Chinese shoppers value quality and provenance, Aldi’s Shanghai store is a departure from its usual warehouse-style shopping experience. The design demonstrates how Western-centric brands are catering to local palates by adopting culturally-familiar retail cues.