Young people want to save and budget in a way that isn’t boring. Cleo provides a smart AI bot that delivers financial services in a fresh and disruptive way. With $44 million in funding, Cleo is one of the fastest-growing fintech brands catering to a younger audience: Gen Zers.

Challenger bank Revolut is helping children open accounts with the Revolut Junior scheme, in an attempt to teach them money management. As they grow up in the digital age, Gen Zers and Alphas are using tech and the support of their parents to navigate finances from an early age.

COVID-19 has impacted every aspect of people’s lives and a looming recession means the worst may yet be in store. Having grown up in the wake of the 2008 crash, Gen Zers are already alert to financial precarity, but how will coming of age during a pandemic shape their relationship with money?

As the UK becomes increasingly cashless, parents are navigating how to teach their kids about financial literacy and smart spending in the digital age. Enter gohenry, an app that lets parents and children work together to track purchases, set saving goals, and empower kids to manage their money.