Signal22 Jul 2021
‘Weight obliviousness’ risks older male Britons’ health

Research shows that many Britons are unaware that they're overweight. This 'weight obliviousness' has to do with people's self-perceptions, and could be more effectively factored into behavioural change programmes in order for brands to support and encourage greater wellbeing.

‘Weight obliviousness’ risks older male Britons’ health