Snacking has become more than just a temporary distraction. This mid-afternoon (or sometimes mid-morning) pick-me-up is being elevated to scientifically aid diets, holistically improve health, and conveniently meet new lifestyle habits. But can these mini-meals really satisfy our hunger?

After a year of unpredictability, people are craving control – and one place they can get it is in the culinary world. With health a top-of-mind consideration, they’re looking at food as a form of medicine, snapping up supplements and immunity-boosting ingredients to protect their wellbeing.

From plant-based recipes to nutritious meal prep ideas, Pinterest is home to countless posts about healthy food. But a study has found that these often don’t end up on people’s plates. The findings underscore how important it is for brands to emphasize flavor, not just healthiness.

Cadbury, Chewits, and Squashies will become the first brands to comply with an ASA policy that prohibits the advertising of sugary products to children under the age of 16. Both confectionary manufacturers and the ASA are responding to pressure from parents fighting childhood obesity.