Streamers are switching away from binge-watching and are looking forward to weekly releases for their content fixes. With streaming services keen to pick up on this growing demand, they are aiming to create a sense of community and enable water cooler conversations around shows.

Secret Cinema has teamed up with Häagen-Dazs and Goodwood to create a drive-in cinema experience fit for the social distancing era. With people cautious of cost and safety, the right brand partnerships could be a key way to reassure people in this evolution of the experience economy.

With more time on their hands during the pandemic, Americans sought out slower forms of storytelling to sate their entertainment needs. Yet while extra screen time is part of the reason why such narratives are taking off on TV and in film, what other factors are drawing audiences in?

Streaming services boomed during COVID-19 as people sought at-home entertainment to stave off boredom. Disney+ emerged as one of the biggest winners of 2020, but what does its success reveal about the future of viewing? And how do people want to engage with film and TV moving forward?