Americans' reticence to share personal data with companies and brands is higher than the global average, suggesting they have a more protectionist stance. It seems that Americans want more transparency around data-sharing, including clarity about how info is harvested and stored.

Balancing privacy concerns with optimal experience has been a challenge for digital marketers. But when or why are ads seen as more acceptable by consumers? Canvas8 spoke to Dr. Tami Kim, assistant professor of marketing, to understand why people feel negatively about targeted advertising.

People generally like pretty things, whether that’s a shiny Pink Lady apple or fancy fine china. But can products be too pretty? Canvas8 sat down with Freeman Wu, a doctoral candidate in marketing at Arizona State University, to find out why people don’t like to use aesthetically-pleasing items.

Algorithms are part of our online lives, impacting everything from shopping decisions to viewing habits. But do we put too much faith in them? Canvas8 spoke to Dr. Sachin Banker, assistant professor at the University of Utah, to understand whether people are overdependent on algorithms.