Why am I seeing this ad?! The science of ad transparency
REPORT
19 Mar 2021
Why am I seeing this ad?! The science of ad transparency

Balancing privacy concerns with optimal experience has been a challenge for digital marketers. But when or why are ads seen as more acceptable by consumers? Canvas8 spoke to Dr. Tami Kim, assistant professor of marketing, to understand why people feel negatively about targeted advertising.

Dr. Tami Kim

Dr. Tami Kim is a researcher and assistant professor of marketing with the Darden School of Business at the University of Virginia. Her research focuses on transparency, implicit contracts, and consumer empowerment and she co-authored ‘Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness’.

Precious Osoba

Precious Osoba is a junior behavioural analyst at Canvas8. Fascinated by the hows and whys of people and culture, she has a background in social sciences and a degree in marketing. You can often find her in aesthetically pleasing restaurants writing articles for her Medium profile.