A study has found that teens are more likely than adults to be struggling with depression, anxiety, and suicidal ideation as a result of the pandemic, due in part to loneliness and exposure to media coverage of the crisis. With this in mind, brands have a role to play in supporting Gen Zers’ wellbeing.

As COVID-19 increased the prevalence of mental health issues across the UK, support services – which were already under strain pre-pandemic – were stretched to their limits. How has TikTok helped Gen Z maintain their wellbeing during the crisis? And how can it supplement clinical care?

As people around the world wrestle with the impact of COVID-19 on their mental health, therapy and helpful apps are being sought out by people looking for support. Tackling the stigma of open conversations about mental health, Intellect is a Singapore-based app pushing for positive change.

The number of mental health disorders in children is increasing, and COVID-19 is making matters worse. Studies show that mental health issues worsen with age, so schools and wellness brands that educate children at early stages can help them better manage in the future.