Gen Alphas are a creative and entrepreneurial bunch, something that gaming brands have caught on to, with many releasing titles that help them build skills for a future career. Nintendo’s Game Builder Garage uses cute characters and a kid-friendly interface to gamify learning how to code.

COVID-19 made Britons reevaluate what they considered to be important in life, and for many, establishing a healthy work-life balance has become a priority. Canvas8 spoke to eight people from across the UK to learn how they’re planning to adapt their careers in the wake of the pandemic.

It’s boom time for screen time as Gen Alphas and younger Zers start leveraging the earning opportunities of online play. Yet while they may be more financially autonomous, they may not necessarily have adequate education around money management. So, how can parents and brands help them?

A survey has found that many Britons feel unfulfilled at work and are searching for direction. With workplace unhappiness contributing to mental health issues, and job-hopping on the rise, companies that emphasise their purpose beyond making money are best positioned to keep employees loyal.