It’s boom time for screen time as Gen Alphas and younger Zers start leveraging the earning opportunities of online play. Yet while they may be more financially autonomous, they may not necessarily have adequate education around money management. So, how can parents and brands help them?
Financial education for five-year-olds? There’s an app for that. Money Twist uses engaging games to help parents teach their kids about the value of money. With parents wanting to equip their little ones with key knowledge as they grow, they'll likely appreciate help from brands offering efficient support.
As the UK becomes increasingly cashless, parents are navigating how to teach their kids about financial literacy and smart spending in the digital age. Enter gohenry, an app that lets parents and children work together to track purchases, set saving goals, and empower kids to manage their money.
Challenger bank Revolut is helping children open accounts with the Revolut Junior scheme, in an attempt to teach them money management. As they grow up in the digital age, Gen Zers and Alphas are using tech and the support of their parents to navigate finances from an early age.
A coin-counting facility called the ‘Magic Money Machine’ is being installed at Manchester Arndale, offering children prizes for saving up. Created by Metro Bank, it's hoped that the fun factor will incentivise Gen Alphas to engage in positive financial habits from a young age.