For many people with hidden disabilities, wearing a mask can further complicate existing barriers. As the government enforces sanctions on people who don’t wear masks in public, a number of supermarkets have joined a scheme that recognises a sunflower badge for those who are exempt.

‘New normal’ safety measures are designed to promote peace of mind, but they’re making life hard for the visually impaired. At a time when people want to see brands looking out for the general public, Kellogg’s is showing solidarity with the visually impaired by supporting the World Upside Down campaign.

COVID-19 has made in-store shopping a challenge for everyone, but especially those who face hurdles when navigating stores. Neatebox’s free app creates an inclusive and stress-free experience whereby users book assistance in advance and receive personalised in-store service.

Technology has become central to shopping as COVID-19 has led people to seek out touch-free experiences. But how will augmented reality fit into the future retail landscape? How can it bridge the gap between e-commerce and brick-and-mortar to deliver convenience, safety, and a personal touch?