Period-proof underwear brand Thinx has launched a campaign that imagines a world where men have periods, asking: “If we all had periods, would we be more comfortable talking about them?” With menstruation still taboo in many cultures, the ad attempts to normalize periods.

The US education system is failing to teach young women and men the basics of menstruation, so brands are stepping in to fill the gap. What are period-advocacy brands and their products doing to fight the stigma and teach young women about their reproductive health?

Moody Month is an app and online community that helps women track and understand their hormones and moods. Going beyond ‘femtech’ and conversations around period-tracking and fertility, it offers a more holistic approach, taking into consideration factors like the weather and the moon.

Chelsea Women has become the first football club to adapt training regimens to players’ menstrual cycles. With people interested in optimising their health and fitness routines, the opportunity is ripe for brands to tailor health and tracker products to a growing number of female sport enthusiasts.