In Germany, the Green party has suggested introducing a €25 deposit on tech products to cut electronic waste. Rising eco-consciousness is seeing people take a more considered approach to their everyday habits, and they’re keen for help to limit their environmental impact.

Germans are speeding up the demand for electric and hybrid vehicles, according to price-comparison sites. As Germans look to help preserve the planet for future generations, subsidies and incentives are helping them change their habits to better align with their values.

With health a high priority as a result of COVID-19, food has become even more central to the way people think about wellbeing, causing many to shake up their diets. Yet this is not the sole reason behind Germany’s shift towards veganism. What’s fuelling the nation’s appetite for plant-based foods?

Gen Zers are increasingly prioritising banking that’s both ethical and sustainability-minded. Tomorrow, a challenger bank founded in Germany, positions sustainability as its top goal, leading the way for brands to merge necessary service offerings with values-driven behaviours.