Bodyform’s #PainStories campaign is breaking down taboos and the silence around endometriosis, periods, and vaginas. By creating an online resource, Bodyform is supporting women through their painful experiences and encouraging proper diagnosis and treatment.

Fed up with the euphemisms and shame surrounding periods, people are calling for brands to tackle the taboo with frankness. Hey Girls’ ‘UNsanitary’ campaign shines a light on the reality for many women who suffer from period poverty, underscoring the importance of access to these products.

As the green wave in shopping continues, people are reevaluating their everyday basics and looking to make eco-minded switches. This includes menstrual products, with the brand Daye offering ethical alternatives that prioritise transparency and sustainability for people who menstruate.

Across social media platforms, French women are using the hashtag #monpostpartum to share stories about childbirth and their recovering bodies. As the body positivity movement gains traction in France, how can brands step in to support women and to normalise the physical changes a baby brings?