Morticians are taking to TikTok to shed light on the truths around end-of-life rituals. With COVID-19 turning uncomfortable conversations about mortality into an everyday reality, these tutorials and industry Q&As are meeting a growing desire to de-stigmatize death chat.

With daily coronavirus death counts the norm in 2020, the world became accustomed to thinking about death on a regular basis. In Germany, which has a historically gloomy relationship with death, this has led to a big cultural shift, inspiring people to confront and personalise death rituals.

After decades of stagnation, Britain’s death industry is in flux. Fuelled by a decline in religious beliefs, heightened costs, and more digitally-savvy consumers than ever, people are shunning traditional services. How are changing attitudes among the living impacting approaches to death?

It has been said that nothing is certain in life, except death and taxes. Although the latter is regularly being reviewed and updated, the former retains its sombre Victorian-era elements. Exit Here is shaking up the industry to modernise rituals and ceremonies around death, dying, and grief.