High-profile examples of woke-washing and green-washing have made many people sceptical of brands’ social activism, perceiving their efforts as profit-driven. Canvas8 spoke to Tulsi Achia, a social psychologist and allyship specialist, to learn how organisations can best signal their solidarity.

After years of campaigning for greater recognition across the digital sphere, Australian aboriginal culture is finally getting its own range of emojis. It’s part of a wider shift as marginalised communities push for inclusivity and authentic representation across media spaces.

The death of George Floyd and ensuing protests saw companies worldwide attempt to address systemic racism in their messaging – though many faced a tide of consumer cynicism. Semiotics expert Chris Arning explains how brands can meaningfully show their commitment to anti-racist action.

The Body Shop has partnered with Indigenous artist Emma Hollingsworth to design a range of Christmas gift tags in support of the rights of Aboriginal and Torres Strait Islanders. By demonstrating a dedication to social change, the scheme may win the support of discerning Aussie consumers.